The industry boom of Geek Bar is coming

Decoding the global ambitions of Chinese e-cigarette brands

When the domestic e-cigarette market is caught in a regulatory fog, RELX's overseas strategy has quietly blossomed. Its foreign trade cartridge series, which is specially designed for the international market, has not only become the "new favorite" of overseas smokers, but also reveals the underlying logic of Chinese e-cigarette brands impacting the global market.

1. Compliance: a "pass" to cross borders

The primary challenge of RELX's foreign trade cartridges is to deal with the very different e-cigarette regulations in more than 40 countries.

EU battlefield: Passed CE and RoHS certification, the e-liquid capacity is strictly controlled within 2ml, and the nicotine content is <20mg/ml, which meets the requirements of the TPD directive.

US game: Obtained FCC and FDA certification, and used natural ingredient e-liquid to avoid the "artificial flavor" controversy.

Sensitive market: Targeting markets such as Australia (banning nicotine cartridges) and Thailand (completely banning e-cigarettes), launched 0 nicotine versions and herbal atomizer cartridges, and entered the market in the name of "alternative therapy".

2. Taste Revolution: Conquer the World with Taste Buds

The taste strategy of RELX's foreign trade bombs can be regarded as a textbook of "global customization":

European and American lines: launch iced watermelon (summer heat relief), mixed berries (forest aroma), coffee almonds (exclusive for nuts lovers), etc., which are in line with the overseas users' preference of "heavy fruit aroma, light cool feeling".

Southeast Asia special supply: for the coconut culture circle, develop pineapple coconut milk jelly (tropical style) and mango sticky rice (dessert atomization), and the overseas sales of single flavors have exceeded 5 million.

Middle East customization: launch sugar-free mint (religious friendly) and saffron tobacco (exotic style), adapted to religious dietary taboos.

3. Technology Dimensionality Reduction: Make Competitive Products "Unrollable"

Foreign trade bombs are equipped with RELX's latest SmartPro chip, achieving three major breakthroughs:

Atomization accuracy: 0.01 second instant atomization technology, smoke particles are refined to 1-3 microns, which is 30% better than mainstream European and American brands.

Leak-proof black technology: honeycomb ceramic core + nano-coating combination reduces the oil leakage rate to 0.03%, solving the industry's stubborn problems.

Battery life management: adaptive power algorithm, a single cartridge can stably output 500 puffs, and the tail attenuation is less than 5%.

4. Channel secret war: "Guerrilla tactics" to bypass trade barriers

The overseas path of RELX's foreign trade cartridges is full of Chinese wisdom:

Southeast Asia: Cooperated with 7-11 and FamilyMart to launch the "buy a cartridge and give RELX a rod" activity, and distributed 12,000 convenience stores in 3 months.

Europe: Bind local head distributors and adopt the "gray customs clearance + bonded warehouse" model to avoid tariff risks.

North America: Through the dual channels of independent stations + offline experience stores, the concept of "Chinese intelligence manufacturing" is the main focus, and the monthly repurchase rate of a single store reaches 47%.

5. Controversy and the future: RELX's "globalization paradox"

The success of RELX's foreign trade cartridges is also accompanied by controversy:

Compliance risks: Some countries have suddenly increased e-cigarette taxes (such as the UK's tax rate increased by 30% in 2025), squeezing profit margins.

Patent disputes: Encountered competitive product lawsuits in the United States, and the validity of the core atomization technology patent was questioned.

Cultural conflict: The Middle East market was once boycotted because of the "blasphemous religious symbols" in the packaging, and RELX urgently recalled 3 batches of products.

But this cannot stop its global ambitions. According to insiders, RELX has launched the "Global Flavor Laboratory" plan, intends to set up R&D centers in Southeast Asia, Europe, and North America, and is expected to launch AI flavor customization services in 2026-users upload preference data to generate exclusive cartridge formulas.

RELX's overseas journey of foreign trade cartridges is a microcosm of China's e-cigarette industry from "OEM" to "technology output". While domestic brands are still competing for the stock market, RELX has used a small cartridge to pry open the imagination of the global atomization market. This "flavor war" that transcends national borders may just be the beginning of China's new tobacco globalization journey.

A global flavor journey, enjoy the unique taste

In the international market of e-cigarettes, the RELX brand has won the favor of global consumers with its excellent quality, innovative technology and rich flavor selection. Among them, the RELX foreign trade cartridge, as a featured product launched by the brand for overseas markets, incorporates the essence of flavors from all over the world, bringing consumers an unprecedented taste feast.

RELX foreign trade cartridges, as the name suggests, are e-cigarette cartridges designed for overseas markets. It not only inherits the consistent high quality and innovative spirit of the RELX brand, but also makes bold attempts and breakthroughs in taste. These foreign trade cartridges not only meet the diverse needs of overseas consumers for e-cigarettes, but also show the RELX brand's deep understanding and respect for global flavor culture.

In terms of flavor selection, the RELX foreign trade cartridges are dazzling. From the classic tobacco flavor, to the refreshing fruit series, to the unique mixed flavors, each one has been carefully formulated to restore the most authentic flavor.

Classic tobacco flavor: For consumers who like the taste of traditional tobacco, the classic tobacco flavor of RELX foreign trade bomb is undoubtedly a good choice. It uses high-quality tobacco extracts and is processed by special technology to retain the mellowness and aroma of tobacco, making people feel as if they are in a traditional smoking environment.

Fresh fruit series: The fruit series of RELX foreign trade bombs has rich and diverse flavors, such as blueberry burst beads, mango smoothie, watermelon cool, etc. These flavors are made of fresh fruits, carefully selected and processed, retaining the freshness and juice of fruits, allowing people to enjoy the freshness and sweetness of fruits while smoking.

Unique mixed flavors: In addition to the classic tobacco flavor and fresh fruit series, RELX foreign trade bombs have also launched a series of unique mixed flavors. These flavors cleverly combine different flavor elements, such as the richness of coffee and chocolate, the freshness of mint and lemon, etc., bringing consumers a new taste experience.

It is worth mentioning that RELX foreign trade bombs have strict control over taste and quality. It uses advanced atomization technology and high-quality raw materials to ensure that every puff of the cigarette cartridge can provide stable, pure smoke and taste. At the same time, the RELX foreign trade cartridge also pays attention to the safety and environmental protection of the product, using environmentally friendly materials and degradable packaging to reduce the impact on the environment.

Taste the world, enjoy unlimited pleasure

In the e-cigarette market, RELX foreign trade cartridges have won wide acclaim and favor in the international market with their high quality and diverse flavor options. Today, let's take a closer look at this e-cigarette boutique designed for the international market.

1. Packaging design of RELX foreign trade cartridges

The packaging design of RELX foreign trade cartridges is mainly in English, simple and stylish, brightly colored, very attractive, and fully meets the aesthetic needs of the overseas market. The product information and instructions for use are clearly marked on the packaging, which is convenient for users to quickly understand and use. The number of cartridges in each box may vary depending on regional sales regulations, but no matter how many, the quality and taste of the product are guaranteed.

2. Product appearance and portability

RELX foreign trade cartridges continue the classic small and exquisite shape of the RELX brand and are easy to carry. The transparent shell design of the cartridge allows users to intuitively see the remaining oil, which increases the convenience and transparency of use. Whether it is placed in a pocket or a bag, it will not take up too much space, which is very suitable for daily travel.

3. Diverse flavor options

RELX foreign trade cartridges offer a variety of flavors, including fruit flavors (such as strawberry, mango, grape), fresh mint flavors, classic tobacco flavors, tea flavors, and milk flavors. These flavors are carefully blended, with distinct layers and delicate tastes to meet the personalized needs of different consumers. Whether you like the freshness of fruity aromas or prefer the mellowness of tobacco, you can find your favorite flavor in the RELX foreign trade cartridges.

It is particularly worth mentioning that the fruit-flavored cartridges of the RELX foreign trade cartridges, such as watermelon and strawberry, have just the right sweetness, coolness, and richness, making people unforgettable after trying them. These flavors are not only suitable for e-cigarette novices to try, but also can bring a new smoking experience to veterans.

4. Advanced technology and quality assurance

RELX foreign trade cartridges use advanced atomization technology to ensure that the smoke oil is evenly and stably converted into steam, providing a smooth and delicate smoking experience. The product focuses on safety, is made of food-grade materials, and strictly controls the production process to ensure reliable quality and safety. This insistence on quality and commitment to safety has earned RELX foreign trade bullets a good reputation and credibility in the international market.

5. Market performance and price advantage

RELX foreign trade bullets have shown strong competitiveness in the international market. With its high quality, diverse flavors, advanced technology and reasonable price, RELX foreign trade bullets have been favored by overseas users. Although prices vary by region and channel, compared with domestic versions, the price of RELX foreign trade bullets may be more affordable. Of course, factors such as transportation costs should also be considered when purchasing.

6. Purchase suggestions and precautions

For consumers who want to buy RELX foreign trade bullets, it is recommended to choose regular channels to purchase to ensure the quality and safety of the product. At the same time, when purchasing, you should also pay attention to the packaging and anti-counterfeiting logo of the product to avoid buying counterfeit and shoddy products. In addition, due to the particularity of electronic cigarette products, different countries and regions may have different laws and regulations on electronic cigarettes, so it is best to understand the relevant local laws and regulations before purchasing and using them.

In summary, RELX foreign trade bullets have won wide acclaim and favor in the international market for their high quality, diverse flavors, advanced technology and reasonable prices. Whether it is for e-cigarette novices or veterans, RELX foreign trade bombs are a choice worth trying. While enjoying the convenience and fun brought by e-cigarettes, we should also pay attention to the safety and health of the products, and choose regular brands and regular channels to buy e-cigarette products.

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