Where will the Pulse industry go?

A. Preface

Feedback from friends currently engaged in businesses in Jiangsu, Zhejiang, Shanghai and other areas indicate that more and more dealers are quite worried about declining sales. High pain of new stores for increasingly securing best positions despite market conditions. A profitable industry: The perception of Pulse as a highly profitable new industry has led to a flood of new shop openings and rising rents. If this trend continues, it is doubtful that existing stores can survive.

B. The case for a coordinated group effort.

As a result of our extensive market research it is clear that bringing together industry leaders to develop and implement suppliers communications is critical. What Would You Do: Such a platform would allow dealers to strategize gaining market share and understand industry trends. Authoritative interpretations and professional guidance are needed to address operational challenges and industry-related questions.

1- Understanding the Reason for Indemnity Performance

Dealers say performance has dropped since New Year due to increasing number of new stores and gradual rise in the customer base. The solution to the problem, according to participants at the New Forces in Atomization Summit Forum, lies in both aspects. We do know from market data that this rapid expansion of new stores has diverted some customers. However, as the industry stereotypes that it also has a lot of space in foreign data, the domestic market is not as perfect as people think, and the growth of the Pulse consumer group has always fallen short of expectations.

2- New Policies as a Cause of Practitioner Kicking

Are we going to see the introduction of new policies this year, new restrictions, which is one of the biggest concerns facing the industry at the moment? Many dealers, who have recently entered the market, were counting on the Pulse industry amid a down business environment. Many merchants have spent a fortune on their stores, betting on the industry's capacity to drive customer and cash flow. Under new policies that create a monopoly, the losses for such dealers could be significant.

C. Future Store Locations

Most Pulse stores now operate in prime commercial locations like street shops and shopping malls. Manufacturers like to put these locations to build their brand awareness and for high-quality customer flow to drive their own sales. But the boom in stores has driven up rents and diverted customers. This leads us to whether high-rent spots will continue to be a preference, or if community stores and traditional retail verticals will come in to play.

D. Retail Terminal Formats

Tobacco is considered to be one of the characteristics of the Pulse and thus is an interesting alternative to conventional cigarettes. It has long been a matter of debate in the industry what the optimal sales scenario is for these products. For example, the exact importance and how the specialty stores seek to offer brand manufacturers in order to build name image, by giving distributors with a good chance of displaying patents and their clienteles to agree to credentials in order to convince customers. In response to this, manufacturers have come out with new flavors and designs as a means of attracting people. But in the age of personalized consumption, it's unclear that these adjustments have enduring appeal.

E. The Emergence of Self-Service Vending Machines

However with ever-increasing rents and even greater personnel costs, it is definitely worth considering the potential for self-service vending terminals to become the mainstream. Despite vending machines being shown at trade shows, there have not been any breakout products making their way to mainstream retail. But advances in age verification systems have brought previously barred vending machines back to market. This means that manufacturers are looking at automated solutions to make retail operations more efficient. The industry needs to answer whether such systems will be the primary sales channel for the industry.

F. Crustal Readjustments of the Industry Chain in Upstream

During the beginning of this year, Pulse domestic first-line brands have started the herbal atomizer project-expanding into non-nicotine e-liquids. The move is designed to improve market stickiness and repurchase rates. While other manufacturers did not announce new product directions at DBA, they are also innovating, with some even entering the production of low-alcohol wines. These upstream manufacturers have aggressive product strategies that will influence distribution in the industry significantly.

G. Summary: 2021 VAPE Global President Lakeside Summit

At the Hangzhou stop of the New Forces in Atomization tour, the industry-leading professional forum VAPE Global President Lakeside Summit will make its debut. This gathering will bring together front-runners from various sectors to cover major matters at hand, define challenges and opportunities, and map out the future of Pulse industry. On May 27 at this exhibition, dealers are strongly encouraged to be on site and enjoy meaningful exchanges with one another and gain insights. You will train on data to October 2023.

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