Vape giants begin to exert their strength in the Chinese market

1- Overview of the Chinese vape Market

Over the past years, the Chinese vape market had taken great leaps. Prior to the network disconnection on November 1, 2019, some brands focused on exporting the foreign market, such as SMOK, VOOPOO, and Aspire, had already opened flagships on e-commerce platforms such as Tmall. Nonetheless, these brands' presence and influence in China gradually declined after Internet disconnection. Still, they have not given up on the Chinese market. The brands which used to be focused overseas are gradually starting to make waves in the Chinese market again.

2- Yijiate Aspire

Founded in 2010, Yijiate Aspire has always been dedicated to improving the user experience. The companys products hold more than 100 appearance and technical patents. They have gone through CE & RoHS certifications, and serve over 1.0 million customers. In addition, its products are exported to more than 20 countries and regions around the world. For example, its taste series, as the Nautilus and BVC coils have a large number of fans at home and abroad.

On January 15, 2021, the new force in atomization vape industry 2020 fashion awards ceremony, yijiate aspire won the award of top ten influential brands of the year channel. Later, it released the 18Kr and Spiritual, which have drawn considerable attention. Adhering to the curiosity in the lips and wild imagination of the mind, it launched a series of new products whose theme is "Unlimited Inspiration at the Fingertips" and which have mysterious, interesting gameplay and break the traditional vape design. Extreme optimization around product performance is delivered through features like BVC Ceramic Core, Triple Protection, Quadruple Leakage Prevention, Pneumatic Switch and One Second Change of Pod but the sandblasted aluminum alloy body is a key highlight. That's why these products are so consumer-friendly due to how comfortable they feel and how great the texture is.

3- Jier Technology

Jier Technology started in 2014- Its brand VOOPOO campaign has reached 100,000 offline stores all over the world. Within just three years of its launch, it has expanded to cover over 70 countries and regions, serving 260 million users.

In 2017, one of the worlds fastest burst chips jointly developed by Jier GENE, took the lead in defining the concept of industry ignition speed. At that time, the high-end smoke product VOOPOO DRAG with GENE chip, set the world record of the industrys ignition speed, reaching 0.025 seconds incredible.[Wuzheng Wu][GENE chip] Consequently, the ignition speed became one of the important experience standards that other brands followed up later on their products.

The newUP-3-3 Market Expansion and New Product Launch

Jier Technology released a brand new fog maker, ZOVOO for the Chinese market. On April 9, 2021, the global launch of the ZOVOO fog maker brand and the VOOPOO authorization ceremony were successfully held at the Shenzhen OCT InterContinental Hotel from 14:00 to 16:00- Subsequently, it launched its first product, fog makerfog replaceable cartridge product.

4- Sigelei

Sigelei is the chairman unit of the Vape Industry Committee of China Electronic Commerce Association. Which is an international brand enterprise of R & D, production, sales and service, is the world's leading Vape industry vanguard. Sigelei has incubated 6 world-class brands-SIGELEI, SNOWWOLF, FUCHAI, VCIGO, KAOS and COMPAK. Its sales volume ranks among the top three in the United States, and it is widely popular in the United States, Germany, the Netherlands, Canada, Australia, Russia, the Middle East, and Southeast Asia, thus becoming the leader in the global electronic atomizer industry.

2020 marked Sigelei's grand re-entry into China It is the pioneer and major player in the Chinese market for high-quality small smoke products (Xiaolei / Xiaobao / Wuji and Daofeng) operation & promotion and Wuji series of adjustable pressure large smoke brands. It will invest more than 100 million yuan within three years to launch a "100 City 10,000 Store" program, in an effort to vigorously develop the brands.

5- INNOKIN

Established in 2011, INNOKIN is a well-established manufacturer specializing in the independent development and research of Vape products. Independent research and development, creating their own vape brand, more than a hundred vape creative technology. Some of the advanced technologies featured in the SMOK pipe 250W include: a sleek vape pen clip cap, stepless regulation, adjustable power and magnet connection technology. It is also among the first vape companies to develop technologies like safe batteries and closed e-liquid systems that would later become industry standards.

As a senior international brand, Innokin has long focused on the European and American markets, attaching importance to technological innovation and its development abroad. Since 21 years, according to relevant sources, Xinyikan (inferred to be Innokin relative technology will start to layout the fourth-generation product layout Chinese market. Fourth generation technology, a new current and power output mode. However, this biggest upgrade is reflected in the thermal conversion efficiency between the atomizer core and the e-liquid, thus realizing the performance that improves taste, extends the service life of the atomizer core, and brings more personalized settings.

6- Summarize

With the entry of vape giants and senior practitioners into the China market, this market competition will be more and more intense. Ultimately, allowing for potential better variety, quality and prices for users. This trend will not only promote the development of the vape industry in China, but also bring consumers more choices and better experience. Ongoing innovation and competition within these brands will ensure that more sophisticated technology and enhanced product features will become available in the near future. Moreover, the expansion of market space may also lead to the introduction of more detailed and complete policies by regulatory authorities to ensure the healthy development of the industry. For these brands to enter the market also means to help expand the resources, and efforts invested in opening up the promotional and vape products after the market will enter into a phase of more free after the new normal. As more businesses join the fray, they will have to compete not just on product quality and new design, but also on customer service and brand-building in the crowded marketplace. As a result, it may develop distinct market segments by products, price segments, and target customers. Some brands may emphasize high-end products with advanced technologies and premium materials, while others may target price-sensitive consumers with more affordable products. Furthermore, this competition can also drive the growth of ancillary industries, such as e-liquid and accessory production. As vape products become more popular, the demand for quality e-liquids and vape accessories will increase and hopefully foster growth and innovation in these related product sectors. The entry of these vape brands into the Chinese market is a new era of the vape industry, opportunity and challenges coexist.

Vape User Feedback Reference

A. I love going to the art museum, so vapes inspire my creativity. The things blooming, like art - gallery smells, tickle my mind. I can vape and admire the artworks.

B. Being a young student with little money, vapes are super cost - effective in my opinion. Cheap e - liquids and refillable tanks save me a ton of cash. The coffee - hazelnut vape helps me focusing on study sessions, with the ability to process complicated info.

C. I have a respiratory condition, so I did not want to keep smoking. Vapes offered a safer alternative. Freedom to control nicotine levels and plethora of calming flavors such as menthol - eucalyptus have made my life much better.

D. UKS vapes come in a variety of flavors. The tobacco flavour cartridge, the classic - tobacco - flavor cartridge tastes very much like real cigarettes, while the menthol, grape, mango and energy - element flavors are similar to smoking menthol cigarettes, this is a very interesting experience.

E. I have a sensitive sense of smell and was always repelled by the strong odor of regular cigarettes. Vapes with light, natural flavors like apple - cinnamon are heavenly. The vapor is a nice, mild smoke that isn't overpowering.